With more than 4.57 billion mobile phone users in the world right now, the smartphone application industry is on exponential growth. With every firm creating mobile application to address their inhouse as well as offshore customers, there is an immense need to keep pace with this rapidly changing technology advances, market trends, and customer needs. One of the best ways of out-performing this cut throat competition and achieving success is by letting right and good data drive your business related decisions. Here Big data can help you a lot. It can help you to unearth various customer preferences and hidden patterns and you can lean on these to create state-of-the-art mobile application catering to the pain areas of your customers. In this blog post, I have mentioned how big data can play a crucial role in custom mobile application App development. Comprehend Your Customer Needs Even Better Wonderful and feature packed mobile applications meets the needs of its end users. With Big Data, you can analyze the sheer volume of data that your potential users create regularly and convert them into relevant insights. By understanding how your users from different age groups, backgrounds, lifestyles and geographic regions connect, respond to and …

  Nowadays, every business needs an app to thrive in the dense and dynamic marketplace. It serves the purpose of marketing as you can reach out to potential customers, giving them a relevant exposure to your brand. The present era carries abrupt technological advancements. Not only that but people are also willing to adapt at a rapid pace. And another feature that defines the market today is an intense level of competition that exists within all fields. Numerous mobile apps are added to the iOS and Playstore charts each day where each strives hard to stay on top of the grid. In such circumstances, it is vital for a business to design an app that sets apart from the others in the industry. The app stores are filled up with apt, high-powered and user-friendly applications. These contain games, social network platforms, and e-commerce agencies. Among these, there are numerous examples of applications that are launched but cannot sustain within the stores due to development flaws. Businesses need to understand that each app is different, and the development process keeps evolving. The difference between longterm winners and losers is that winners accept the evolving nature of the industry. They know very …